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Cyclists: an almost invisible danger?

Posted on 16th Mar, 2014 by Jonathan Peach


A recent survey of almost 18,000 drivers by the AA and research and strategy consultancy Populus, has revealed that up to 93% of motorists find it hard to spot cyclists while out and about on the roads.

55% of those surveyed stated that they were often “surprised when a cyclist appears from nowhere”. A further 54% believed that pedal cyclists were inconsiderate road users, with men (57%) significantly more likely to believe this than women (47%).

When asked specifically about motorcyclists, 40% of UK drivers claimed they were inconsiderate, with this figure rising to 46% among Londoners and 49% among drivers aged between 25 and 34.

Raising Awareness of Cyclist Safety

This recent survey coincides with a national campaign by the AA, encouraging drivers to increase their awareness of pedal- and motorcyclists on the road. The organisation will be distributing around a million free stickers to car drivers, reminding them to check their side mirrors for cyclists and motorcycles.

This is a particularly crucial area for drivers to check, as cyclists can easily move into blind spots down the side of the vehicle; if no checks are made before turns and manoeuvres, the results can be fatal.

The AA’s campaign has been lauded by British Cycling, the Metropolitan Police and the Motorcycle Industry Association, all of whom welcome the idea of a simple way to remind drivers about cyclist safety.

Increase Cyclist Safety With Our TurnSafe™ Range

With cyclist safety firmly in the media spotlight, and London Mayor Boris Johnson proposing new measures in the Capital to help reduce collisions between cyclists and goods vehicles in particular, there’s no time like the present to invest in a vehicle safety system for your commercial fleet.

Vision Techniques’ innovative TurnSafe™ range has been specially developed to help your drivers avoid coming unstuck on busy city streets where cyclists may move in and out of traffic. Our vehicle safety systems are designed to remove blind spots, make your drivers aware of cyclists and, in turn, make other road users – including cyclists – more aware of your drivers’ presence.

The vehicle safety solutions included in the range include:

  • TurnAlarm
  • TurnSensor
  • TurnCamera

TurnAlarm is a cost-effective vehicle safety solution that combines an audible and visual alarm system to warn cyclists and other road users when your vehicle is turning left or right.

The TurnSensor system uses an internal display panel and external ultrasonic sensors to warn your drivers of moving objects near the vehicle. Easy to install, the system can be tailored to detect objects in certain areas around the vehicle – such as the blind spots and directly behind it – helping you to prevent accidents and keep your fleet safe.

TurnCamera is the extra pair of eyes your drivers need. Only operational when the vehicle is turning left or right, the hard-wearing cameras enable your staff to see clearly into their primary blind spots, offering extra reassurance that every manoeuvre they make will be a safe one.

Talk To Vision Techniques Today

If you’d like to know more about our range of vehicle safety systems, talk to a member of the Vision Techniques team today.

Do you find cyclists hard to spot on the roads? What can be done to improve the situation? We want to hear your views, so leave a comment below or tweet us @VisionTechnique!