Vision Techniques

Vision Techniques demo TurnSafe at Festival of Cycling 2014

Saturday 5th July was an important date for Harewood House as the Tour de France arrived as part of the Festival of Cycling, for the official start of the biggest cycling event of the year. Vision Techniques were part of the celebrations, exhibiting with its cyclist safety and awareness product range, VT TurnSafe.

The Festival of Cycling was hosting a giant exhibition event with major sponsorship from companies such as Morrisons, Cravendale, Dare2b and Halfords. Thousands of visitors filled Harewood House’s grounds to watch the arrival of the Tour de France cyclists and see the official start of the race by the Duchess of Cambridge and Prince William.

Vision Techniques were exhibiting at the event with our leading charity, Empowered People, who were demonstrating their enhanced range of bikes for adults with disabilities, and telling visitors more about the aims of the charity, helping people achieve their personal targets.

Awareness is critical

Our TurnSafe range was on display at the Empowered People tent, giving cyclists an idea of how vehicle technology can help improve awareness for both cyclist and driver. Our TurnAlarm system, which warns the cyclist that the vehicle is turning using a ultra-bright LED and speaker system was of particular interest to visitors.

“The TurnSafe range is primarily focused on improving cyclist awareness for the driver, but the product range is unique in our industry because we want to improve awareness for the cyclist too. Making sure they know a large vehicle may cross their path through audible and visual alarms is critical to preventing an accident.” Explains Dominic Benabda, Marketing Manager for Vision Techniques.

The festival was a fantastic success over the three-day event and many visitors stayed for multiple days by camping on the grounds. We hope to attend more cyclist-specific events in the future to let riders know how new safety products can help make their journeys safer.

If you’d like to know more about cyclist safety products, including proximity sensors, blind spot cameras and alarm systems contact Vision Techniques on 01254 679717 or email us on