Vision Techniques

Record low for road accidents but cyclist deaths up 10%

Deaths from road accidents hit a record low last year, but cyclist deaths have increased yet again.

New figures from the Office for National Statistics (ONS) show an 8% fall on 2011 in deaths from reported accidents – 1,754 deaths – the lowest figure since records began in 1926.

Although car, pedestrian and motorcyclist deaths have fallen, cyclist accidents have risen considerably.
118 cyclists died, a 10% rise, with injuries rising 4% to 3,222.

The news comes after a female cyclist was killed recently in a lorry accident – the first death involving one of London’s hired “Boris Bikes”, launched by London Mayor Boris Johnson in 2010.

Though the Royal Society for the Prevention of Accidents (RoSPA) was happy with the fall in deaths, they were concerned with cyclist deaths.

Kevin Clinton, Head of Road Safety at RoSPA, said: “The good news of a large drop in road deaths in 2012 is marred by an increase in cyclist deaths, which occurred despite the poor weather in the main cycling seasons of spring and summer, which probably meant fewer cyclists were on the road.”

Similarly, road safety charity Brake welcomed the news, but was concerned about cyclist deaths.

Julie Townsend, Deputy Chief Executive of Brake, said: “While progress towards fewer deaths and injuries is hugely welcome, it is important to acknowledge every person behind these statistics.

“So we must aim for zero; because no death or serious injury is acceptable.”

If you’re worried about being part of the problem, why not invest in one of our cycle safety products (VT Side Alert™ / VT Overview™) to make cyclists aware of your presence, and help you spot them more easily?

With more cyclists and pedestrians on the roads than ever before, fleet managers are becoming more and more aware of the need for systems like VT Side Alert™ and VT Overview™.

As a vehicle turns left, the VT Side Alert™ sensors will detect obstacles alongside it and emit an audible warning to alert the driver as well as speaking alarm to cyclists or pedestrians.

Or, VT Overview™, designed for slow speed truck or bus manoeuvring in any direction, uses four cameras to give the driver a complete 360º view around the vehicle.

Like VT Side Alert™ it also pre-warns the driver with an audible alarm if a car, cyclist or pedestrian enters a danger blind spot on either side of the vehicle.

Nigel Armstrong, of Vision Techniques, said: “With VT Side Alert™ or VT Overview™ pedestrians and cyclists are fully protected. The systems are proven to prevent collisions, giving peace of mind to operatives and fleet managers.”

Vision Techniques leads the way in vehicle safety with an innovative range of exceptional cutting-edge products.