Vision Techniques
CIWM Awards


OWL Innovation zone turns heads at RWM

OWL Zone

Posted on 23rd Sep, 2014 by Dominic Benabda

This year Vision Techniques joined together with CMS SupaTrak to promote our OWL Innovation zone with our biggest ever stand – covering 105 square meters!

The stand was designed as an open access stand, with a central bar area for both businesses and two pod zones designed for a more personal customer experience.

Within the Vision Techniques area, customers were able to watch promotional video clips on our new Ident product, have product demonstrations with our most popular products in the bar area, test our full cyclist safety range in our TurnSafe zone and most importantly watch product videos using our VT Ident tagging system.

Ident on StandCustomers were able to present their card tags to the wall of the Ident pod which would automatically play the video attributed to the card tag they were holding, demonstrating how the Ident system can authorise different users to different elements of a vehicle.

“This stand is one of the most eye-catching and engaging stands we’ve ever had. Customers have been commenting on how unique it is all week. We’re really happy with the whole experience.” Explained James Newhill, sales manager at Vision Techniques.

The Ident video tag zone was the first example of a new range of more interactive and engaging exhibitions that we hope to launch over the coming months. If you’d like to know more about the new Ident system, email us at for more information.