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What is National Road Victim Month all about?

road victim

Posted on 15th Aug, 2018 by Dominic Benabda

You might think you can guess the purpose of National Road Victim Month just from the name. Many would say it’s just about taking a moment to appreciate all the people who’ve been injured or killed in road traffic accidents. And while that’s great, that’s only one part of it. National Road Victim Month was created not just for remembrance, but also for action in the name of these victims, and taking steps to ensure that we stop as many others as we can from suffering the same tragic circumstances.

August is the single most dangerous time of year on the roads

National Road Victim Month is an initiative of Roadpeace, a leading road accident charity here in the UK. They’ve observed the month in August of every year since 1998, when Princess Diana was famously killed in a horrible traffic accident. The purposes of the initiative is to honour and remember those injured or killed in similar circumstances, as well as to highlight the devastating, lifelong impact of such crashes.

A key reason why August was chosen is because it sees the highest number of deaths on British roads. Why is August so deadly? Well, we highlighted a number of reasons about summer in general in last week’s post about why extra visibility is important in summer. In addition to that, though, lots of the other key reasons can be traced back to one thing: holidays.

Here are just a few reasons why so many road crashes happen in August:

  • More people are on the road heading to airports or holiday destinations
  • Many drivers are more stressed or distracted than usual (whether by other drivers, or children in the car)
  • Some drivers are more likely to be travelling on unfamiliar roads on the way to their holidays
  • As we outlined last week, more children are often playing near roads because of the school holidays

hgv in summer

Why National Road Victim Month matters to us here at Vision Techniques

Prevention is a key aspect of the campaign, as Roadpeace seeks to make the general public more aware of how they can stop similar accidents from happening in future. That aim aligns exactly with ours here at Vision Techniques, as the majority of our road safety products are specifically designed with this goal in mind. For example:

Our StopSafe system protects both drivers and other road users

We designed our StopSafe system to give crews of HGVs the ability to stop the vehicle should the driver fall unconscious, or become otherwise incapacitated. A key feature of the system is the large red button in the centre of the dashboard, which crew can press in an emergency. This stops the engine and applies ABS braking to bring the vehicle to a gradual, controlled stop, minimising the risk to the HGV’s occupants or other road users.

VT Banksman protects pedestrians and vulnerable road users

A centrepiece of our VT Banksman set of products is an auto-braking reversing radar, alerting HGV drivers to any immobile or moving obstacles that are outside their field of vision. These advanced devices come in particularly useful for municipal vehicles and HGVs in similar industries, as they minimise the chances of collision in confined spaces like residential drives. It’s worth noting that such places are prime locations for children to be out playing – an additional summer risk we mentioned above.

These are just a few samples to give you an idea of the design principles behind our products here at Vision Techniques. You can see our cyclist safety products and other road safety products here, or for any questions or queries you can always give our sales line a call on 08455 278 267.