Vision Techniques

London cyclist safety campaign rolled out to five UK cities

London cyclist safety campaign rolled out to five UK cities

A THINK! cyclist safety campaign introduced in London this summer is to be rolled out across the UK to raise awareness of cyclists in cities, newly appointed Road Safety Minister, Robert Goodwill, has announced.

Mr Goodwill said: “This campaign aims to make motorists aware of the need to look out for cyclists, ensuring they take extra care when turning at junctions, for example, and encourages cyclists to think about the dangers that they could be unaware of when they are riding.”

The THINK! “LET’S LOOK OUT FOR EACH OTHER” poster campaign, which aims to warn motorists and cyclist to watch out for one another will target road users in five cities: Birmingham, Bristol, Cambridge, Leeds and Manchester.

Jonathan Peach, Manager at Vision Techniques explains: “Our unique and inexpensive VT TurnSafe range encourages both drivers of HGVs and cyclists to take responsibility for making the road a safer place. Drivers can react instantly to avoid any potential collisions.”

THINK! is working alongside Transport for London (TfL) to extend TFL’s campaign.

THINK! Advice for drivers

  1. Look out for cyclists, especially when turning – make eye contact if possible so they know you’ve seen them.
  2. Use your indicators – signal your intentions so that cyclists can react.
  3. Give cyclists space: at least half a car’s width. If there isn’t sufficient space to pass, hold back. Remember that cyclists may need to manoeuvre suddenly if the road is poor, it is windy or, if a car door is opened.
  4. Always check for cyclists when you open your car door.
  5. Avoid driving over advanced stop lines – these allow cyclists to get to the front and increase their visibility.
  6. Follow the Highway Code including ‘stop’ and ‘give way’ signs and traffic lights.

THINK! Advice for cyclists

  1. Ride positively, decisively and well clear of the kerb – look and signal to show drivers what you plan to do and make eye contact where possible so you know drivers have seen you.
  2. Avoid riding up the inside of large vehicles, like lorries or buses, where you might not be seen.
  3. Always use lights after dark or when visibility is poor.
  4. Wearing light coloured or reflective clothing during the day and reflective clothing and/or accessories in the dark increases your visibility.
  5. Follow the Highway Code including observing ‘stop’ and ‘give way’ signs and traffic lights.
  6. Wearing a correctly fitted cycle helmet, which is securely fastened and conforms to current regulations.

The campaign, which was launched on Monday 21st October, will run for four weeks.

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