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How drivers can become more vigilant

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Posted on 24th Aug, 2015 by Jonathan Peach

With the number of cyclists on Britain’s roads on the rise, there’s never been a better time to get clued up on road safety and ensure you’re cycle-aware. Whether cycling for recreational purposes or as day-to-day transport, it’s important that drivers are aware of the potential incidents that can happen between cyclists and motor vehicles and how to prevent them from occurring. From general awareness to cycle safety technology, we’ll be sharing just how to deal with the rise of cyclists in today’s blog.

Cycling on Britain’s roads: the facts

With many companies now offering a cycle to work scheme, there’s been an increased number of cyclists on the road in peak times. In 2014, a record 183,424 employees participated in the Government’s ‘Cycle to Work Scheme’ – an 11.6% increase on 2013. What’s more, September 3rd 2015 is Cycle to Work Day, encouraging more cyclists to ride to work instead of driving.

While commuting is one of the main factors behind the increase of cyclists on today’s roads, many people have simply taken up cycling to keep fit, or for fun. 15% of adults are said to cycle at least once per month, for any purpose, and about 9% are said to cycle at least once a week.vt blog cycling popularity cycle past

The 10 local authorities with the highest percentage of adults cycling at least once per month are as follows:

  • Cambridge 57%
  • Oxford 39%
  • South Cambrideshire 33%
  • Isles of Scilly 33%
  • York 32%
  • Thames 32%
  • Richmond upon Thames 32%
  • Cheltenham 26%
  • City of Bristol 26%
  • Fareham 26%
  • Vale of Whitehorse 25%

Top ways drivers can ensure cyclist safety 

There are a huge number of ways that drivers can become more vigilant about what’s going on around them, and become more cycle aware. Investing in cycle-safe technology is our top recommendation.

The need for technology is important up and down the country but more so in built up urban areas with a higher concentration of road users, like the areas we listed above.

Technology such as TurnAware, which helps resolve the issue of blind spots; TurnAlarm, which makes cyclists aware as to when you’re going to turn; and TurnSign, which makes other road users more aware of your presence, are all useful in minimising road accidents.

Other products, such as VT Overview, also give you a comprehensive view of the road – allowing for safe manoeuvring of your vehicle, even in those tricky, hard-to-see situations, offering 360º vision.

Other ways drivers can ensure cyclist safety include:

  • Robust management systems to reduce operational road risk
  • Cycle-safety specific training for drivers of large vehicles
  • Better education about the problem – through attendance at forums for cyclists and motor vehicle drivers.

To find out more about any of the products mentioned today, or any of our other cycle-safe technology, get in touch with the Vision Techniques team on 08452 873 173.

What changes have you made to your driving behaviour to make sure you’re more cycle-aware? Tell us what you do differently now in the comments below, or tweet us @VisionTechnique