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The Coca-Cola Christmas Truck is not as road-safe as it could be

Posted on 30th Nov, 2018 by Jack Stocker

coca cola truck

You know it’s finally Christmas when the the Coca-Cola Christmas truck makes its official appearance on our screens. Sponsored by one of the world’s biggest global brands and deployed by the ultimate logistics manager – the venerable Santa Claus – the truck travels thousands of miles every year, delivering holiday cheer to families up and down the country. (And Coke, it also delivers Coke.)

But if you’re anything like us, one of the first thoughts that might be running through your head upon watching that advert is how terribly unsuitable that vehicle looks. The sheer bulk of the HGV poses some serious logistic issues for the driver in manoeuvring it into tight spaces, and if he forgets to put the handbrake on when he parks it on a hill, it has the potential to cause complete devastation. Not very festive at all! And no, you can’t say it doesn’t because of magic. It still has to obey physics.

Here at Vision Techniques, we’ve got a few constructive suggestions on how the fleet manager (that’s you, Santa) can make life a lot easier and safer, both for his driver and the road users he encounters.

VT Banksman: Reversing Radar System 

The VT Banksman should undoubtedly be top of the Christmas wishlist. Should the driver become stuck in a particularly tricky spot and find the need to reverse the truck whilst navigating this tiny little Christmas town, he will definitely benefit from this piece of kit. With pedestrian safety in mind, the VT Banksman is able to register audio and visual cues that may not be in the driver’s range of vision or hearing and automatically apply the brakes, preventing collisions with people and static objects – such as the little boy stood directly behind the truck, marvelling at the lights. (Hugely unsafe.) With all these children running around excited to see the Coca-Cola truck, the VT Banksman is a vital piece of technology for registering potential hazards and preventing the risk of collisions when reversing.

trucks in snow

VT Brakesafe: Handbrake Failsafe System

The assumption at the end of the advert is that the driver will be leaving the cabin to hand out bottles of ice cold Coca-Cola to the children and families that have gathered on the street around the truck. But with a long drive behind him and all the excitement and buzz of Christmas welcoming him, it may be easy for him to get distracted and forget one of the most important safety features: the handbrake. The VT Brakesafe system will automatically apply the handbrake, should the driver forget to do so, preventing the truck from running away into the night and causing potential fatalities.

VT Ident: RFID Vehicle Control System

Our VT Ident system ensures that only authorised elves will be able to drive the Christmas truck. Designed to prevent vehicle theft, the Ident system requires authorised personnel to scan their identity tag before allowing access to the vehicle. Each worker’s tag can be programmed to allow them access to specific areas and controls, and the system can even help with fuel emission by taking control of the electrical and hydraulic functions of the vehicle.

And if we can do all that for Santa’s truck, imagine what we can do for yours! Here at Vision Techniques we’ve got a huge range of innovative vehicle safety products, many of which – like StopSafe and Brakesafe – we’ve designed ourselves. Click here to browse them right here on our site, or give our friendly sales team a call on 08455 911 434, and we’ll be only too happy to advise.

Why VT Ident is an effective anti-terror device

Posted on 31st Oct, 2018 by Dominic Benabda

lorry on highway

Security is always a key concern for fleet operators and drivers of HGVs. Historically, theft and vandalism has always been a problem, as it’s hugely expensive to recover or replace heavy vehicles that have been stolen or damaged.

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Vision Techniques certified in Australasia

Posted on 29th Oct, 2018 by Dominic Benabda

The range of safety systems offered by Vision Techniques have been given certification to be installed to vehicles in Australasia, with LSM Technologies being the safety company’s partner for distribution in Australasia.

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Are you driving on one of Britain’s most dangerous roads?

Posted on 2nd Oct, 2018 by Dominic Benabda

road

It’s an unenviable title that – of course – has been awarded to various stretches of roads over the years. It’s always been the subject of numerous studies from various organisations concerned with vehicle safety, and throughout all of the most recent of these studies, there are certain areas which are, unfortunately, highlighted as being consistently dangerous to navigate for motorcyclists, HGVs and regular road users alike.

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What is National Road Victim Month all about?

Posted on 15th Aug, 2018 by Dominic Benabda

road victim

You might think you can guess the purpose of National Road Victim Month just from the name. Many would say it’s just about taking a moment to appreciate all the people who’ve been injured or killed in road traffic accidents. And while that’s great, that’s only one part of it. National Road Victim Month was created not just for remembrance, but also for action in the name of these victims, and taking steps to ensure that we stop as many others as we can from suffering the same tragic circumstances.

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Vision Techniques Doubles in Size with Expansion

Posted on 8th Aug, 2018 by Dominic Benabda

Vision Techniques Limited have taken the opportunity to expand their business premises on the back of a period of sustained growth. The new office space has been given a bespoke design to fit the unique services they currently offer and the new services that are currently in development.

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3 reasons why extra visibility is essential in summer

Posted on 26th Jul, 2018 by Dominic Benabda

lorry sunshine

On the whole, many would think that summer is the one time of year where visibility on the roads wouldn’t be an issue. That’s certainly true in one sense, but it’s not quite that simple! The darkness and wetness of winter is indeed where it can get really dangerous, but summer brings with it its own set of unique hazards, too. This week here at Vision Techniques, we explain more about these hazards, and what you can do to avoid them!

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Vision Techniques gain more staff with growth

Posted on 20th Jul, 2018 by Dominic Benabda

The Blackburn based company has employed new key staff members in all areas of the business to consolidate its growth throughout 2018 and for the future.

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4 year-old child shows appreciation for careful HGV driver

Posted on 20th Jun, 2018 by Dominic Benabda

cycling

The relationship between HGV drivers and cyclists is famously fraught, so it’s fair to say that it’s relatively rare to find a positive news story about any interactions. Happily, a recent story involving four year-old Rhonda Jones has broken with that pattern, garnering a fantastic reaction amongst the general public in just a matter of hours. In this case, the driver’s brilliant sense of vehicle safety was rewarded by an enthusiastic reaction, helping to explain the clip’s extraordinary popularity!

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Key steps to maximising safety for cash-in-transit

Posted on 29th May, 2018 by Dominic Benabda

driver at wheel

Cash in transit is, by its very nature, a highly sensitive operation that demands high levels of awareness and alertness at all stages of the process, to minimise the chances of interference or intrusion from opportunistic thieves.

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